Your New Favourite Platform in 2024

Always Index 2024 Laser Focus

We did it, Indexers! Half a year running and we’re going strong.

In 2023,

Always Index embarked on a journey with a clear purpose – to curate a database spotlighting brand stories, designer backgrounds, and philosophies. As our platform expanded, our vision evolved beyond simply being a database. We aimed to establish an ecosystem where individuals could delve into the fundamentals of brand building. This expansion reflected our commitment to the emerging brand space, ensuring that Always Index became a beacon of information and valuable content for both emerging brands and passionate fashion enthusiasts.

In achieving our goals we successfully profiled 40 brands in our database and inaugurated the BrandLab through an engaging online webinar, accompanied by the release of starter packs that introduced our unique levels system.

So what does this mean for 2024?

We’re going all in for you. There are two simple areas Always Index will focus on from today.

  1. Telling Brand Stories

  2. Encouraging Brand Building

The future of fashion is a segmented and dynamic environment that will breed a host of non-traditionally built businesses. However, we see a gap forming, in which an informative voice on the emerging space outside the typical industry coterie needs to fill in.

In this path, our mission hasn’t changed, the focus of Always Index is discovery and we are building a platform that advances that by pushing emerging designers to find their groove and decode the space through storytelling. We’re gonna be getting up close and personal with your favorite up-and-coming designers, and closing knowledge gaps in the BrandLab.

So more free content! More information! More inspiring brand stories, and more growth for everyone! And with that, stay tuned, and let’s get it crackin’.

With love, The Always Index Team 🗂📳